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Effective communications that
deliver results


Media releases & media negotiation

I write and distribute media releases to the appropriate news outlets for clients who present with stories with a strong angle and newsworthiness. I am primarily interested in building long-term relationships with a select group of clients so that I can gain a depth of understanding about their business and their issues and provide more targeted and useful advice.

The media services I provide are usually an integral aspect of an overall communication service that looks at the big picture of a business or an organisation’s branding.

Profile building – developing your personal brand as subject matter expert
If you’re serious about investing in building a profile as an expert or spokesperson in your sector, I can work with you to establish your goals and prepare a plan for how these might best be achieved.

This includes:

  • Defining your goals.
  • Identifying & researching your target market.
  • Developing your key messaging.
  • Identifying media angles.
  • Planning your bio.
  • Developing skills as a public speaker.
  • Media coaching (I refer to a trusted colleague for this expertise)
  • Networking, social media, blogging.
  • Creating public speaking opportunities.
  • Identifying appropriate media outlets for your sector.
  • Success measures.

“Sue Reidy’s communications work has successfully established our profile in the media as the leading immigration industry experts. It has also contributed to informing the public debate about the Indian student visa issues. Sue’s media contacts and responsive and targeted communications resulted in considerable exposure for our firm and for our clients’ issues in leading television, radio and print media.”
Alastair McClymont
, Specialist Immigration Lawyer