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Effective communications that
deliver results



Strategic, professional communications for
non-profit organisations

Effective, professionally written communications that demonstrate
the values and expertise of your organisation.

Enlisting the help of a professional writer and communications strategist will help you to focus on how to communicate more effectively so that your time and funds are used wisely.

I have a particular passion for providing professional communications for not-for-profit organisations. And that’s because the work is meaningful and I really like the people I encounter. They’re a committed bunch, passionate and dedicated to making a difference in our communities. Over the years I’ve written for and interviewed some inspirational service providers and associates in the disability, youth services, mental health and equal opportunities sectors.

I can help you to:

  • Write about your organisation.
  • Identify your strengths and challenges.
  • Clarify your communication objectives and define success.
  • Articulate the right key messages for your different audiences.
  • Identify the points of difference that separate your organisation from your sector competitors.
  • Develop and implement your communications plan.
  • Communicate your core activities and success stories to your staff, stakeholders, potential funders and the public.
  • Raise awareness of the issues you confront.
  • Take control of how your organisation is perceived. I can work with you to develop information kits and press releases that enable you to be proactive rather than reactive to changes in your sector or organisation.

Contact me

“Sue's skills as an interviewer and writer were greatly appreciated as we set about building a strong brand and set of stories associated with our organisation's work. Nothing about the task we set was easy. The subject matter was complex, the interview process required great skill as did the brief to tell a big story in a few words. Most impressive was Sue's patience and willingness to reshape the work as her understanding and our requirements evolved throughout the process. Sue did a great job and we are deeply grateful. I hope that we'll again work together as our company broadens its reach to make our work and achievements known across a wider international community.”

Terry Kilmister, board member, Manawanui InCharge Ltd  

"Sue Reidy is a confident, empathetic interviewer at any level. We required her to interview a range of people from Youth Court judges, board members, psychologists and social workers to our kaumatua, kuia, foster parents and staff. She distilled her interviews and research into clear, sharp articles that introduced our new behavioural intervention programmes for at risk youth and highlighted the expertise within our organisation to our target audience. Our staff and others delighted in their time with Sue and she achieved exactly the right tone in her articles."

Cath Handley, (former) CEO, Youth Horizons



Communication plans and project scoping

  • Develop an understanding of your target market and how to best reach them.

  • Define your organisation's position, reputation and connections in your sector, with service users, local or central government agencies and the wider community.

Field research 

  • Sensitive, in-depth telephone or face-to-face interviews with your staff, clients/service users, suppliers and subject matter experts in your sector.

Competitive analysis 

  • ‘Broad brush’ internet research to find out about your competitors or similar organisations in your sector. This builds understanding of your sector environment in order to provide context for your key messages.

 Newsletters (printed or

  • Assistance with identifying content, priorities, key messages and interviewees, conduct interviews, write articles, source and edit interviewee feedback and brief and supervise the designer.

 Website content 

  • Copy for new sites or rewriting/editing to upgrade or update existing sites.

Case studies 

  • Clearly demonstrate the effectiveness and professionalism of your services and outline the challenges overcome and solutions provided.


  • Confident, courteous interviewing at any level to source and write relevant, positive quotes about your service. 


Articles & press releases 

Blog writing 

Business letters (writing or editing) 

Fundraising proposals (editing) 

Fact sheets 

Briefing & supervising designers 

General promotional material